The good news is that Google is devoting a lot of its energies of late to providing search results that are relevant to the searcher's location. Now, of course, it has always done this to some degree - if you were a UK user, you tended to get UK results.
However, just recently we have found that search results are varying to a surprising degree. We discuss search engine results quite a lot with clients, normally over the phone and have suddenly found that a client in Manchester, say, or even on the other side of London, can be seeing significantly different results in a Google search.
Locally biassed search results have to be excellent news for smaller agencies. You see, you really can compete with the big players.
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