Finding keywords for your site

Creating keywords for your site is by no means an easy task. Understanding exactly what you think candidates and clients search for is about putting yourself in the mind of the user. There are tools to help you with this but there offer no guarantees. I have put together a short list of ways to go about creating keywords for your website.

Firstly creating keywords is a never ending task and should be reviewed as often as possible, depending on the goals and results you require.

Don’t just use general keywords

It is important that you still use the main keywords that people will search for as search engines will still recognise them. However these keywords are extremely competitive, using phrases of about 2 to 4 words are more useful then say competing for the word “furniture”. By using “art deco furniture” you are aiming to attract more specific users searching for those particular words. The trick is to keep your keywords relevant and popular enough that users will search for them but not too popular that no one searches for them at all(I never said doing this was going to be easy).

Checking on competitors sites

Checking your competitor’s sites and seeing what terms they are using and whether they are getting found in search engines is very important. Maybe you are not using those keywords in your site. This type of research is a long process but it can improve traffic to your site. If you can find keywords that your competitors are not using, you might be able to rank higher with less competition. One way to do this is if you type in Google “allintitle: keyword”. This will bring up all the sites that have chosen to use that keyword/s in the title of their website.

Use the tools that are available on the internet

Google have given webmasters many tools that allow them to refine their SEO to help them improve rankings. All of these tools are free and are very easy to use. Google have a service called Keyword Tool where you can analyse your website and it gives you keywords which are calculated from the content of your site. It will not guarantee if you use these keywords you will get more traffic to your site but it is worth having a go and seeing if there are any words or phrases you have not thought about. There are a couple of others such as Wordtracker and Wordze but these are not free services but it is worth checking out.

We know keywords are important but we must remember it is not the only way in which SEO can be improved. There are many other ways to do this but just remember to keep it ethical because after all this work, the last thing you want is to be banned from search engines altogether.

Jobshout is fully equipped to help with getting your site optimised using keywords and other various ways. To find out more click on Jobshout.