Surprisingly – to me at least – about 80% of our clients choose to publish their job board using the jobshout.co.uk domain. That means that the address you promote is xyzpeople.jobshout.co.uk.
That’s fine as far as it goes. But how much more impressive – how much better for your brand – is it to direct people to a subdomain of your own site – such as jobs.xyzpeople.com? After all one of the main advantages of publishing your own job board is to enhance you standing in the eyes of clients and candidates, and using your own domain name for your job board just looks so much better.
And if it looks better to people, the chances are that it is going to look better to search engines too. Publishing those jobs under your own domain will tend to enhance the ranking of your whole site in relevant searches; and any standing that your site already has in the eyes of Google & Co. will, conversely help the search engine performance of your job ads.
And the good news is that the whole job should take about five minutes at the outside, though it does sound technical and, therefore, scary. But it should be really easy. Just get whoever it is that looks after your site's Domain Name Server (DNS) records (very often it's your ISP) to create an entry for a new subdomain. All this means is that, as well as the www. subdomain (www.xyzpeople.com [or whatever]), you would now have a DNS record for jobs.xyzpeople.com as well. This would be a CNAME entry (...I know, but don't worry...) pointing to www.jobshout.co.uk.
Having done that, go into your Jobshout setup and specify your site’s domain name (jobs.xyzpeople.com).
What if you have been promoting the address of your job board as being a jobshout.co.uk address? No problem – both addresses will work now.
It’s easy, and will richly repay the little bit of effort involved.
(XYZ People is the name of our demo site, in case you were wondering.)
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