Adding external and internal links is very important for Google as it shows a vote of confidence for the web page. Google ranks this very highly. Google sorts out pages in order of confidence as well as other variables because Google likes relevant content.
A great way to have links is through blogs as it shows similar content and because they (should) have new content added at least once a week as Google’s robots will visit the blog more. You can also submit press releases and links to directories to increase the amount of links to your site. You must be careful when you add link as linking to “link farms” are not always the best way as “quality” links are what Google is searching for. If you have a link from a page with a higher pagerank than you it is more beneficial than a web site with a lower pagerank.
When you are adding links to your site you should bear in mind what the users will want, there is no point in having a link from a garden centre if your business is aerodynamics.
Links are not the only way to increase your page rank but it is certainly a very important aspect of this and one which should not be overlooked
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